The Customer Satisfaction in Buying Product by using Media E Commerce
Ravindra Safitra Hidayat
Ravindra Safitra Hidayat, Faculty of Economics and Business, Universitas Budi Luhur.
Manuscript received on 07 July 2019 | Revised Manuscript received on 17 August 2019 | Manuscript Published on 27 August 2019 | PP: 894-896 | Volume-8 Issue-2S4 July 2019 | Retrieval Number: B11780782S419/2019©BEIESP | DOI: 10.35940/ijrte.B1178.0782S419
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The study aimed to identify the purchase of products through social media marketing e commerce and price of, customer satisfaction to know the impact of customer satisfaction, purchase of the decision to understand social marketing through e commerce, purchase of the decision and to know the customer satisfaction through direct impact of the decision in. online purchases. The result of this research was social marketing through e commerce on customer satisfaction is positive and significant. Influences the price of customer satisfaction is negative and significant, the influence of customer satisfaction in the purchase of the decision on the line is positive and significant, the influence of social marketing through e commerce of the decision to buy is positive and significant, the purchase price of the decision is negative and significant.
Keywords: E Commerce Product Media Satisfaction Social Marketing.
Scope of the Article: Marketing and Social Sciences