Impact of Social Media Sites (SMS) on Post Purchase Behavior of Tourism Customers
M. Nagamalar1, D. Ravindran2
1M. Nagamalar, M.B.A, M.Phil, Ph.D, Assistant Professor, SDNB Vaishnav College for Women, Chennai (Tamil Nadu), India.
2Dr. D. Ravindran, M.B.A, M.Phil, Ph.D, Assistant Professor, Kristu Jayanti College, KJSOM, Bangalore (Karnataka), India.
Manuscript received on 22 August 2019 | Revised Manuscript received on 11 September 2019 | Manuscript Published on 17 September 2019 | PP: 1514-1516 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B10930882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1093.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Nowadays due to the development of communication technologies, the usage of internet among consumers has also increased. Also social media is the most preferred web tool by the people before making their purchase of a product or service. Marketers are using social Media Sited and networking pages to promote their services. They are attracting their potential customers by sharing their content on social media sites. This study aims to highlight the social media impact on post purchase behaviour of tourism customers .The Study explores how marital status affects post-purchase behavioural intentions in tourism sector. As a result of the data analysis it is found that married respondents have more favourable post purchase behaviour than unmarried respondents.
Keywords: Social Media Sites, Post Purchase Behaviour, Tourism.
Scope of the Article: Social Networks