On the Customer Behavior of the Customers towards Maruti Suzuki
Kireethi Reddy1, Jeyapriya2, Indhumathi3
1Kireethi Reddy, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Jeyapriya, Department of Computer Science and Engineering, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3Indhumathi, Department of Management Studies, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 17 August 2019 | Revised Manuscript received on 08 September 2019 | Manuscript Published on 17 September 2019 | PP: 711-715 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B14740882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1474.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: CUSTOMER Behavior is must to comprehend the preferences of the client in regards to MARUTI item and administrations. • To evaluate how the channels are understood and how they work. • To understand if the customer gets the item and the administration on timetable. • This would prepare for better channeling and improve the scope of CRM exercises The scope of the examination is: the study includes the behavior of the customer. • Finding different variables that make the customer dissatisfied and defeat those by better technique. • Channel the dispersion that will allow the client to interact and arrive. • This study extends its focus on considering separate financial, social, topographical and political elements of the India-Inlet countries exchange.
Keywords: Maruthi Suzuki, Customers.
Scope of the Article: Social Sciences