Analysis of Investments
J Pavithra1, Anish. S2, K. Premalatha3
1Ms. J Pavithra, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
2Anish.S, Department of Civil Engineering, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
3K. Premalatha, Department of MBA, Bharath Institute of Higher Education and Research, Chennai (Tamil Nadu), India.
Manuscript received on 14 August 2019 | Revised Manuscript received on 05 September 2019 | Manuscript Published on 17 September 2019 | PP: 362-366 | Volume-8 Issue-2S8 August 2019 | Retrieval Number: B13870882S819/2019©BEIESP | DOI: 10.35940/ijrte.B1387.0882S819
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The investigation is an examination of speculation conduct of individual speculators of securities exchange to enquire whether there is any effect of three autonomous factors to be specific Demographic Factors, Awareness and Perceived Risk Attitude on just a single ward variable Investment Behavior. The investigation has gathered essential information from 400 arbitrarily chose individual financial specialists of securities exchange from different regions of West Bengal utilizing an organized poll on five point Likert scale. The investigation finds that the mindfulness levels of the individual speculators are on moderate level and money related mindfulness is more than social learning. Seen Risk Attitude is primarily guided by Affect instead of Cognition. The investigation show that Demographic Factors, Awareness and Perceived Risk Attitude altogether impact Investment Behavior of individual speculators of financial exchange.
Keywords: Stock Market, Behavioural Finance, Perceived Risk Attitude.
Scope of the Article: Structural Reliability Analysis