Modelling a Competitive Strategy Framework using Emotional Intelligence, Organisational Citizenship Behaviour and Job Satisfaction
Susan Tee Suan Chin1, Haji Rosman Md. Yusoff2
1Susan Tee Suan Chin, Multimedia University, Melaka Malaysia.
2Dr. Haji Rosman Md Yusoff, Professor, Universiti Tun Hussesin Onn, Johore Malaysia.
Manuscript received on 17 October 2019 | Revised Manuscript received on 23 October 2019 | Manuscript Published on 02 November 2019 | PP: 567-569 | Volume-8 Issue-2S9 September 2019 | Retrieval Number: B11180982S919/2019©BEIESP | DOI: 10.35940/ijrte.B1118.0982S919
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The dynamic business environment has pressured business leaders to think deeply on the strategies to be competitive and to move upwards. The need to have a strong strategic asset has become an important agenda. This paper studied three variables in the performance of an organisation in the manufacturing industry. Questionnaires were distributed among the executives in the organisation. There exist a relationship among the variables. It was further found that Job Satisfaction had a stronger mediating effect as compared with Organisational Citizenship Behaviour. This showed satisfaction is an important aspect which management needs to focus if they want to achieve a higher competitive advantage.
Keywords: Assets, Non-substitutability, Non-imitatibility, Productivity.
Scope of the Article: Patterns and Frameworks