Secured user Participation in Offline Event Marketing using Location Based Social Network and Participant Interest
J. Deepa1, A. Merry Ida2, D. Ramya3
1J. Deepa, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi, Chennai (Tamil Nadu), India.
2A. Merry Ida, Loyola Institute of Technology and Science, Thovalai (Tamil Nadu), India.
3D. Ramya, Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Avadi, Chennai (Tamil Nadu), India.
Manuscript received on 17 October 2019 | Revised Manuscript received on 25 October 2019 | Manuscript Published on 02 November 2019 | PP: 3104-3109 | Volume-8 Issue-2S11 September 2019 | Retrieval Number: B14040982S1119/2019©BEIESP | DOI: 10.35940/ijrte.B1404.0982S1119
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Online event marketing connects the offline market with the online world. This sends invitation to the people by using the online social media indicating about the offline business which helps for social gathering. This paper gives an idea to the marketers to improve effectiveness by carefully choosing the invitation of sponsored offline events through the location-based social networks. This framework also produces a platform where one user can interact with another through a secured chat channel, thus adding the customer base with customer-customer interaction.
Keywords: LBSN, PP, Node, Neighbour.
Scope of the Article: Social Network