Determinants of Online Trust: An Exploratory Study of University Students of Uttrakhand
Rupa Khanna1, Gunjan Awal2, Shipra Gupta3
1Rupa Khanna, Professor, Department of Commerce, Graphic Era Deemed to be University, Dehradun (Uttarakhand), India.
2Gunjan Awal, Professor, Department of Commerce, Graphic Era Deemed to be University, Dehradun (Uttarakhand), India.
3Shipra Gupta, Associate Professor, Department of Commerce, Graphic Era Hill University, Dehradun (Uttarakhand), India.
Manuscript received on 15 June 2019 | Revised Manuscript received on 22 June 2019 | Manuscript Published on 01 July 2020 | PP: 42-48 | Volume-8 Issue-2S12 September 2019 | Retrieval Number: B10070982S1219/2020©BEIESP | DOI: 10.35940/ijrte.B1007.0982S1219
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Inferable from the quick improvement of the Internet and data innovation in India, the development of Internet shopping has been really wonderful as of late. But In spite of such phenomenal growth in online shopping in India, a large majority of online shoppers abandon the shopping cart, at a rate of over 70%, which leads to trillions of dollars in lost sales. The principle motivation behind why online customers desert their shopping cart is trust. Thus, the motivation behind this paper is to recognize and create an understanding about different determinants of trust in an online environment. The information for this examination was accumulated utilizing direct overview with the assistance of an organized survey. The investigation included those under graduate and also post graduate students of various universities of Uttrakhand who purchase online. A 350 example outline was picked for cooperation, however just 300 respondents restored the filled poll inside 4 months of discharging. All factors for the survey were distinguished utilizing the writing on internet shopping. The information was investigated utilizing SPSS. The measurable methods of investigation that were utilized for the given examination incorporate Factor Analysis for recognizing the components influencing on the web trust .The results of this study indicate that consumer’s online trust is affected by various factors such as perceived reputation, Perceived security and privacy, Website Design, propensity to trust, brand/website recognition, proficiency and experience in Internet usage. Thus, this study aims to provide useful implications to online marketers related to online trust.
Keywords: Web based Business Trust, Online Trust, Trust, Trust Factors, Trust Determinants.
Scope of the Article: e-governance, e-Commerce, e-business, e-Learning