The Information Support System’s Formation of Marketing Innovative Decisions in Ukrainian Companies
Illiashenko Sergii1, Shypulina Yuliia2, Gryshchenko Olena3, Illiashenko Nataliia4
1Illiashenko Sergii, Department of Management of Innovative Entrepreneurship and International Economic Relations, National Technical University Kharkiv Polytechnic Institute, Kharkiv, Ukraine.
2Shypulina Yuliia, Department of Economic Cybernetics and Marketing Management, National Technical University Kharkiv Polytechnic Institute, Kharkiv, Ukraine.
3Gryshchenko Olena, Department of Business Economics and Administration, Sumy State Pedagogical University, Sumy, Ukraine.
4Illiashenko Nataliia, Department of Economic Cybernetics and Marketing Management, National Technical University Kharkiv Polytechnic Institute, Kharkiv, Ukraine.
Manuscript received on 26 November 2019 | Revised Manuscript received on 06 December 2019 | Manuscript Published on 11 December 2019 | PP: 137-143 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10231183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1023.1183C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Nowadays the main strategic goal of companies can be described as the improvement of the efficiency in order to achieve higher profitability. Under these circumstances, information systems and technologies should be considered as key tools that allow to achieve higher levels of business efficiency and productivity. They allow businesses to create new products and services, as well as brand new business models. Innovations in ICT and management information systems have led to significant changes in managerial methods, processes and vision. The aim of the research is the development and justification of theoretical and methodological foundations of the information support system’s formation for marketing innovative decisions. The comparative and statistical analysis, method of generalization, system and structural analysis, structural and logical modeling, fundamentals of marketing and management, scientific findings devoted to the study of information support of decision-making were used to achieve the goals of the study. As a result, the authors have developed the principles of forming an information support system for marketing innovative decisions in Ukrainian companies. The functions, marketing information system’s structure and its components interactions, sequence and content of stages of MID development and creation, information flows interactions scheme are developed. The research results contribute to the theoretical and practical principles of innovation management in terms of increasing the level of information support for marketing innovative decisions in Ukrainian companies
Keywords: Information Support System; Marketing Innovative Decisions; Decision Making; Information Support; Information Flows.
Scope of the Article: Marketing and Social Sciences