Variability and Mutual Coordination of Models of Economic Behavior of Enterprises in Digital Space
N.P. Karachyna1, M.O. Samofalova2, Y.V. Bilyak3, N.I. Drahnieva4
1N.P. Karachyna, Department of Marketing and Economics, Vinnytsia National Technical University, Vinnytsia, Ukraine.
2M.O. Samofalova, Associate Professor, I.S. Zavadsky Department of Management, National University of Life and Environmental Sciences of Ukraine, Kiev, Ukraine.
3Y.V. Bilyak, Department of Financial, National University of Life and Environmental Sciences of Ukraine, Kiev, Ukraine.
4N.I. Drahnieva, Associate Professor, I.S. Zavadsky Department of Management, National University of Life and Environmental Sciences of Ukraine, Kiev, Ukraine.
Manuscript received on 26 November 2019 | Revised Manuscript received on 06 December 2019 | Manuscript Published on 11 December 2019 | PP: 131-136 | Volume-8 Issue-3C November 2019 | Retrieval Number: C10221183C19/2019©BEIESP | DOI: 10.35940/ijrte.C1022.1183C19
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Interpretation of “model of economic behavior of the enterprise” category is formed. The variability of modern models of economic behavior of enterprises in the context of the relevant criteria of generalization: the strategy of activity, the mechanism of adaptation to market conditions, transformation of economic conditions and readiness for adaptation. The mutual coordination of certain models of economic behavior of enterprises is established and characterized. The author’s position on the types of models of economic behavior of enterprises: production-oriented, rent-oriented and mixed is justified. In applied aspect (on the basis of 13 enterprises) modeling of economic behavior of enterprises in interrelation with the expressed variability of models of economic behavior of the enterprises is carried out in digital space.
Keywords: Economic Behavior, Model, Model of Economic Behavior of Enterprises, Production-Oriented Behavior, Rent-Oriented Behavior, Mixed Behavior.
Scope of the Article: Marketing and Social Sciences