Marketing of Women Shgs Products (with Special Reference to Chennai City)
K. Prabhakar Raj Kumar1, D. Bhuvana2
1Dr. K. Prabhakar Raj Kumar, Associate Professor, Department of Commerce, Periyar University, Salem (Tamil Nadu), India.
2Dr. D. Bhuvana, Assistant Professor, Department of Commerce, St. Joseph’s College of Arts and Science, Hosur (Tamil Nadu), India.
Manuscript received on 28 November 2019 | Revised Manuscript received on 08 December 2019 | Manuscript Published on 16 December 2019 | PP: 600-606 | Volume-8 Issue-3S3 November 2019 | Retrieval Number: C13071183S319/2019©BEIESP | DOI: 10.35940/ijrte.C1307.1183S319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Empowerment concerns folks – both women as well as men – taking control over their everyday lives: becoming conscious of their personal situation and setting, preparing their personal plans, creating space on their own, gaining skill-sets, building confidence, handling concerns, as well as cultivating self-reliance. The stamina of the link is the strength of its own weakest link. In society, women are actually the weakest hyperlinks, to ensure that they must be actually enhanced for reinforcing the culture overall which is possible only through enabling all of them. Nehru said, “Women must be uplifted for the upliftment of the nation, for if a woman is boosted, society, as well as nation, are boosted”. The Women Self Aid Group participants are coming from rural areas and also do not possess much direct exposure to metropolitan history as well as a lot of all of them battle to manage the urban area ambiance. Much of the members also hesitate to approach financial institutions and also training institutions to produce more powerful their economic along with mental stamina. The family members’ instances are actually also certainly not enabling the members to end up being extra dynamic as well as they are straining to handle family members and also an organisation in the right instructions. When the members furnish themselves along with overall advertising and marketing tactics with the adoption of SWOT analysis at that point just they may survive in the Chennai market.
Keywords: Society, SWOT.
Scope of the Article: Marketing and Social Sciences