Examining The Validity and Reliability of Online Visitor Behavior in Indonesia’s Museum Industry
Arta Moro Sundjaja1, Sri Bramantoro Abdinagoro2, Ford Lumban Gaol3, Bahtiar S. Abbas4
1Arta Moro Sundjaja, Information Systems Department of, School of Information Systems, Bina Nusantara University, Jakarta, Indonesia, 11480
2Sri Bramantoro Abdinagoro, Management Department of, BINUS Business School Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia, 11480
3Ford Lumban Gaol, Computer Science Department of , BINUS Graduate Program – Doctor of Computer Science, Bina Nusantara University, Jakarta, Indonesia, 11480
4Bahtiar Saleh Abbas, Management Department of, BINUS Business School Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia, 11480
Manuscript received on 11 March 2019 | Revised Manuscript received on 17 March 2019 | Manuscript published on 30 July 2019 | PP: 1453-1457 | Volume-8 Issue-2, July 2019 | Retrieval Number: B2170078219/19©BEIESP | DOI: 10.35940/ijrte.B2170.078219
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of this study is to test the validity and reliability of user motivation, user expectation, the Facebook Fan Page usage experience, and intention to use a museum’s Facebook Fan Page. Most museum managers in Indonesia have used Facebook as a medium for promotion and education, but no research has been done to observe the impact of this implementation. This study applied descriptive statistical analysis (descriptive statistics) and confirmatory factor analysis using AMOS. The sample comprised 270 respondents. The questionnaire was developed and distributed through museum or cultural Facebook groups. This paper analyzed respondent demographics and the validity and reliability of user motivation, user expectation, the Facebook Fan Page usage experience, and the intention to use a museum’s Facebook Fan Page.
Index Terms: Confirmatory Factor Analysis, user Motivation, user Expectation, Facebook Fan Page Usage Experience, Intention to use Museum Facebook Fan Page.
Scope of the Article: Structural Reliability Analysis