Customer Preference Towards Online Shopping of Organic Food Products in Coimbatore District
M.mohanraj1, J.sureshkumar2, A.T.Jaganathan3
1Mr. M. Mohanraj, Ph.D Research Scholar [Management], Department of Business Administration [PG] K.S.Rangasamy College of Arts and Science (Autonomous), Tiruchengode, Tamil Nadu, India – 637215.
2Mr. J. Sureshkumar, Ph.D Research Scholar [Management], Department of Business Administration [PG] K.S.Rangasamy College of Arts and Science (Autonomous), Tiruchengode, Tamil Nadu, India – 637215.
3Dr. A.T. Jaganathan, M.B.A., M.Phil., Ph.D., Associate professor in B.B.A Vivekanandha Arts and Science College for Women, Veerachipalayam, Sankari, Tamil Nadu, India – 637303.
Manuscript received on 11 August 2019. | Revised Manuscript received on 21 August 2019. | Manuscript published on 30 September 2019. | PP: 6381-6384 | Volume-8 Issue-3 September 2019 | Retrieval Number: C5452098319/2019©BEIESP | DOI: 10.35940/ijrte.C5452.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In today’s scenario, online shopping is playing an important role in the life of human because time is precious for every people. People have become very busy in their work and they are unable to make their shopping daily. In this article we are going to discuss regarding the preference of organic food products through online shopping (Basha, 2014). Awareness of organic products has been increasing steadily and Consumers are started to prefer organic food products because they are healthy, safety and environmental friendly (Brijesh Sivathanu, 2015). Consumer of organic food products are willing to purchase organic products through online shopping due to the time and travel constraints (Ramesh, 2015). In this paper the researcher has collected the sample size of 80 and tools used for the analysis are percentage analysis, chi- square analysis and Anova. The result of the study is found that the consumers are purchasing the organic food products through online shopping, especially for the health purpose.
Key words: Customer Preference, Organic Food Products, Health and Online Shopping.
Scope of the Article: Healthcare Informatics