Influences of Website Quality and Service Quality on Consumer Satisfaction Among Online food Ordering Consumer
T. Girija1, B. Asokumar2, S.Meena3
1Dr. Girija.T*, Department of Management Studies, SSN College of Engineering, Chennai, India.
2Professor. B Asokumar, Department of Management Studies, SSN College of Engineering, Chennai, India.
3Dr.S.Meena, Chennai, India.
Manuscript received on 6 August 2019. | Revised Manuscript received on 11 August 2019. | Manuscript published on 30 September 2019. | PP: 3159-3163 | Volume-8 Issue-3 September 2019 | Retrieval Number: C4894098319/2019©BEIESP | DOI: 10.35940/ijrte.C4894.098319
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The purpose of the study is to investigate the influence of website quality and service quality on consumer satisfaction among online food processing consumer. The research was undergone with well-structured questionnaire. The respondents were the consumers who orders food through Online. The convenience sampling technique was applied and sample size was 252. The collected data was edited, tabulated and coded. SPSS statistic software was used for analyzing the collected data. The findings of the study reveals as service quality and website quality have significance influence on consumer satisfaction. Consumer satisfaction has influence on consumer reference among online food ordering consumers.
Keywords: Online Food Service, Service Quality, Website Quality, Consumer Satisfaction, and Consumer reference.
Scope of the Article: Software & System Quality of Service