Promotion of Indian Drugs in Media
Munish Kumar Tiwari1, Anshu Goel2, Jaspreet Kaur3, Amit Manglik4
1Dr. Munish Kumar Tiwari*, Associate Professor, School of Management Studies, Mangalmay Institute of Management & Technology, Greater Noida. India.
1Dr. Anshu Goel, Associate Professor, School of Management Studies, Mangalmay Institute of Management & Technology, Greater Noida. India.
3Dr. Jaspreet Kaur, Assistant Professor, School of Management Studies, Mangalmay Institute of Management & Technology, Greater Noida. India.
4Mr. Amit Manglik, Assistant Professor, Management Department, Greater Noida Institute of Technology, Greater Noida.
Manuscript received on 6 August 2019. | Revised Manuscript received on 11 August 2019. | Manuscript published on 30 September 2019. | PP: 3080-3087 | Volume-8 Issue-3 September 2019 | Retrieval Number: C4952098319/2019©BEIESP | DOI: 10.35940/ijrte.C4952.098319
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The Indian pharmaceutical industry is very wide and in volume it has been ranked 3rd in the world. It is contributing to 10% of the total pharmaceutical production. In terms of value the pharmaceutical industry is 14th largest in the world. As far as market is concerned it is 1.5% of the total pharmaceutical market. India is a good source of good quality and cheap medicines with strong retail base. It is also a hub for clinical trials, biotechnology, contract research, and clinical data management services. There has been tremendous competition among all pharmaceutical companies. In this competitive situation, media has emerged as a strong tool to promote pharmaceutical drug to end customers. This research paper contributes to the different aspects of pharmaceutical drug promotion in media in India.
Keywords: Pharmaceutical Industry, NDDR, Biotechnology, Contract Research, DPCO.
Scope of the Article: Bio-Science and Bio-Technology