Environment Uncertainty – Business Performance Relationship: Mediating Effect of Entrepreneurial Orientation 
Harpreet Singh Bedi1, Gaurav Puri2
1Dr. Harpreet Singh Bedi*, Professor, Mittal School of Business, Lovely Professional University, Phagwara, India.
2Gaurav Puri, Mittal School of Business, Lovely Professional University, Phagwara, India.
Manuscript received on November 10, 2019. | Revised Manuscript received on November 17, 2019. | Manuscript published on 30 November, 2019. | PP: 3816-3820 | Volume-8 Issue-4, November 2019. | Retrieval Number: D8177118419/2019©BEIESP | DOI: 10.35940/ijrte.D8177.118419
Open Access | Ethics and Policies | Cite | Mendeley | Indexing and Abstracting
© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The environment can be broadly described as the totality of social, ecological and economic factors that impacts the functioning of an organization and defines its strategic posture. The study explores the Environmental Uncertainty – Business Performance (EU-BP) relationship. The study applies Structure Equation Modelling on a purposive sample of 509 North Indian firms. Mediation Analysis examines the mediating role of entrepreneurial orientation in EU-BP relationship. The study reveals that environmental uncertainty negatively impacts business performance. Entrepreneurial orientation mediates in Environmental Uncertainty – Business Performance (EU-BP) relationship. The result reveals that entrepreneurial inclination equips a firm with the ability to face the uncertainty of environmental forces and to improve firm performance. The findings may help management practitioners and entrepreneurs in better strategizing the strategic posture of their firm.
Keywords: Entrepreneurial Orientation, Environmental Uncertainties, Business Performance, Mediation Analysis, Strategic Posture.
Scope of the Article: Big Data Analytics and Business Intelligence.