Big Data – An Innovative Tool for Meeting Business Drivers in the Modern Era
M. Ananda Rao1, U. Raghunath2, P. Bharath Kumar3
1Madasala Ananda Rao, Associate Professor, PACE Institute of Technology and Sciences (Autonomous) Ongole, Andhra Pradesh, India.
2Udayagiri. Raghunath, Associate Professor, PACE Institute of Technology and Sciences (Autonomous) Ongole, Andhra Pradesh, India.
3P. Bharath Kumar, Assistant Professor in PACE Institute of Technology and Sciences (Autonomous) Ongole, Andhra Pradesh, India.
Manuscript received on March 12, 2020. | Revised Manuscript received on March 25, 2020. | Manuscript published on March 30, 2020. | PP: 3415-3418 | Volume-8 Issue-6, March 2020. | Retrieval Number: F8174038620/2020©BEIESP | DOI: 10.35940/ijrte.F8174.038620
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: Having distinguished intellectual insights of the business over rival firms empowers the organizations to make quick, smart and exceptional decision that gives a competitive advantage in the ever-changing complex business world. It is an arduous task to derive the intellectual insights from the abundant information may require investment of great effort, time and money. Undoubtedly, information is wealth. This paper a brief review study that offer vivid definition of big data application which has distinguished features and also analyzed how organizations create and deliver value from big data. We further made an attempt to propose consolidated characterization of big data, examples of business drivers, risk consideration in big data success.
Keywords: Big Data, Business Drivers, Business Intelligence, Data science.
Scope of the Article: Big Data Analytics and Business Intelligence.